That moment when people in your community start to meet up in person or virtually, that’s when your brand community gets sticky and real connections are made. No matter the industry or size of your community, this is the one thing we’ve consistently seen happen across the many customer communities we’ve launched at TokyWoky.
Online or in-store events are a brilliant way to build brand love, increase community engagement and drive new members to your customer community. It’s the key to turning passive customers into active community members, which is crucial to any brand today. Especially when active community members convert 4 to 6 times more and have an average LTV increase of 30%.
And because your customers or brand community members shouldn’t log into different tools every other event… We launched Community Events on the TokyWoky Community Platform.
Organise interactive cooking sessions, DIY workshops or owner club events for your customers, offer collaborative classes with influencers or brands you partner with, give select customers exclusive access to upcoming product lines, informative team Q&As and much more.
TokyWoky Community Events is built not only to delight your best
customers and build loyalty, but also to leverage those live sessions
on related product pages to help you drive more sales.
In short, host great community events for maximum value in both the short and long-term.
TokyWoky CEO, Quentin Lebeau