ICI Paris XL is the n°1 beauty and cosmetics retailer in the Benelux, with a big historical focus on perfumes. The company is part of the A.S. Watson Group and boasts over 230 stores, and nearly 2 million monthly visitors on their webshops
I'm very excited about what we've achieved with the ICI Paris XL community. Our goal is to create a network of beauty lovers whol feel connected to each other and to ICI Paris XL as a brand: an independent place for real beauty lovers to share their passion for beauty, independent advice and relatable content.
We managed to find a dedicated group in a short time that ensures engagement on the platform every day, and who is helping us to improve the platform itself but also our webshop.
The community is powered by TokyWoky’s community platform and sits on the IPXL webshop.
Gamification tools and animation campaigns activate passionate customers.
Answer shopper questions
6,000 customer helped
200 reviewed products
Attend exclusive events
ICI Paris XL hosts weekly events and masterclasses with partner brands
like Clinique, La Mer, Estée Lauder…
Members get to test products, learn about beauty, meet the brands they love…
On top of offering an exclusive experience to top customers, this drives direct revenue from the community from brands.
Growth of the ICI Paris XL community in Belgium
Community UGC on product pages
Goal is to increase product discovery and conversion
One of the main reasons we decided to work with TokyWoky is because they are continuously innovating the platform with new features that are designed in such a way that it can provide direct value for us as a brand and are fun for our community members to use.
It's really nice to work with the TokyWoky team, they are ambitious, flexible and know where they want to go with the community platform and help us set the strategy as well. Even though they offer a generic platform, they do everything to meet their 'customers' needs and make every platform unique.