Superdrug is one of the biggest beauty and skincare retailers in the UK with over 800 stores and 10 Million monthly visitors on their online shop.
With the goal of turning their ecomm site into the #1 online beauty destination, Superdrug partnered with TokyWoky in mid 2019 to launch a community platform on their online store.
A few months later, they had over 6,000 engaged customers and won Best Community Hub at the 2020 Glossy Beauty Awards.
The Superdrug Beauty Community is a gamified community space,
fully integrated with Superdrug’s online store.
The platform took about 2 months to design and launch.
Community members talk about beauty and skincare in discussion groups.
They post beauty looks, test products and participate in challenges.
A project manager spends 4-6 hours/week managing the community.
Superdrug’s community answers 1,000s of questions from online shoppers every month.
Visitors get inspiration and advice while shopping. Superdrug gets valuable customer insights every month on top questions, trends, favourite products and more.